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Humans and Botspowered by Launchese Connect
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People on top. Bots below.

This is how we run our own company. It’s how we’d run yours.

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25 bots, one founder (as of 20 October 2026)

23 active, 2 paused. Not in the count: Lucy, our call-back assistant, and a separate SEO agent.

How work moves between us

A request comes in, bots prepare it, and a person gives the final yes. Pick a story and watch it go.

A social post

Step 1 of 5

  1. EmailNew requesttoMareeya

    Client: can we post our new opening hours?

  2. TaskMareeyatoSofia

    Draft a post about the new hours, please.

  3. DraftSofiatoNora

    Post drafted. Can you slot it into Friday?

  4. Calendar slotNoratoMareeya

    Friday at 10:00 is free. Ready for your yes.

  5. Needs Mareeya’s yes

    Post about the new opening hours, Friday at 10:00

The org chart

Uygar is at the top. Our people sit together by role. Each bot sits under the bot that manages it.

The same chart as a list

  • Uygar, Founder and CEO
    • Our people
      • Project manager: Mareeya and Imrane
      • Customer support: Chony, Karl, Nick and Camila
      • Support and admin: Farah
    • Egg, bot manager (looks after the machines)
      • Yolk, overnight checks
    • Sofia, social media manager (looks after the content)
      • Scout, the founder’s LinkedIn
      • Linka, the Launchese LinkedIn page
      • Connie, the Launchese Connect LinkedIn page
      • Xavi, X for Launchese
      • Parro, X for a second brand
      • Redd, Reddit (paused)
      • X Algo, X adviser
      • Echo, social listening
      • Lab, design lead
        • Dex, images
        • Mo, short videos
    • Sage, SEO manager (looks after search)
      • Atlas, search researcher
      • Rival, competitor watch
    • Nora, project manager (looks after the work; manages projects, not bots)
    • Also report to Uygar
      • Tracy, delivery manager
      • Clyde, engineer and analyst
      • Ada, executive assistant
      • Bridget, partnerships
      • Iris, AI search visibility (paused)
      • Penny, finance
      • Haggle Bot, spend saver

The bot job cards

Every bot has one job, a list of things it may never do alone, and a person who says yes. Every bot says it is a bot and signs as itself.

Social posts reach the founder in two tick-box packs a day. The other bots ask him directly, item by item.

For client bots, a named person from our team approves. What a bot may do alone is your choice, and it is written down.

Where a card says “Allowed without asking”, a person gave that permission. It is written down, with its date.

Our call-back assistant

Lucy answers for this website, so she is not one of the 25 bots below.

Lucy

Phone calls

BotActive
Job
Calls website visitors who ask for a call, finds out what is piling up, explains what our people and bots could take on, and writes it up for the team.
A normal day
Rings people who asked for a call from this website. She says she is an AI assistant in her first sentence, asks what is piling up and takes notes. If there is no answer she tries once more, then the request waits for our team.
When it runs
When someone asks for a call: straight away at any hour, or at a time they pick from 08:00 to 20:00, London time.
Never alone
Promise anything, give a price or say she is a person.
Who says yes
Uygar. A person from our team reads every call and calls back within one working day if you ask
What would this bot do in my business?

Calls back people who asked about a table or an event, says she is an AI assistant and takes their details. She promises nothing; a person from our team reads every call and follows up if the guest asks.

Leadership and operations

  • Egg

    Bot manager

    Reports to Uygar

    BotActive
    Job
    Keeps the whole bot team running: routines, budgets, health checks and new bots.
    A normal day
    Reads the overnight review, sends Uygar a morning pick list of proposed fixes, passes on only the ones he ticks and checks they landed. Watches every hour for missed runs and sends a Friday scorecard. Twice a month it groups Uygar’s corrections and proposes the smallest new rules.
    When it runs
    Weekdays 08:40 (pick list). Hourly checks 08:17 to 21:17. Fridays 08:31 (scorecard). The 8th and 22nd of each month (corrections review).
    Never alone
    Change any bot’s instructions, schedule or budget; move a bot up the trust ladder; create, retire or delete a bot; send, publish, buy or delete anything.
    Who says yes
    Uygar
    What would this bot do in my business?

    Checks each morning that the booking, review and stock bots all ran and stayed in budget; any change waits for the owner.

  • Yolk

    Overnight checks

    Reports to Egg

    BotActive
    Job
    Checks overnight what every bot did and what it cost.
    A normal day
    Totals yesterday’s spend against each bot’s cap, reviews every bot’s work and writes the problem list for Egg’s morning pick list. Stays silent unless a money cap is broken.
    When it runs
    Nightly at 02:07. One short money line to Uygar on Saturdays.
    Never alone
    Change any bot, cap or budget; message Uygar except about a broken cap or the weekly line; do anything on the web.
    Who says yes
    Egg proposes, Uygar ticks
    What would this bot do in my business?

    Overnight, totals what the bots cost and flags any that missed a run.

  • Tracy

    Delivery manager

    Reports to Uygar

    BotActive
    Job
    Makes sure every promised job gets done.
    A normal day
    Checks the list of promised one-off jobs every hour, nudges the bot that owns an overdue job once, and tells Uygar once a day if it is still open. In the evening it sweeps the day’s chats for new promises and adds them to the list.
    When it runs
    Hourly on weekdays from 07:49 to 21:49. Weekends 09:49, 13:49 and 17:49. Evening sweep 19:49.
    Never alone
    Post, send, schedule or do the job itself; change a pause or schedule Uygar set.
    Who says yes
    Not needed: Tracy only reminds

  • Nora

    Project manager

    Reports to Uygar

    BotActive
    Job
    Makes sure every task has one owner and one due date.
    A normal day
    Sweeps the project board each weekday morning, moves tasks on from their comments, marks overdue ones for Tracy and keeps a status file. Sends a weekly project report on Fridays. Collects records from the team when a project needs them.
    When it runs
    Weekdays 08:43. Fridays 16:13.
    Never alone
    Delete anything except its own duplicates; email anyone (each email needs a yes).
    Allowed without asking
    A short thank-you reply, in the same thread, to a teammate who sends what Nora asked for, copying Uygar and that person’s manager (19 October 2026).
    Who says yes
    Uygar
    What would this bot do in my business?

    Keeps the menu change or refit on track: one owner, one date per task, a Friday note.

  • Clyde

    Engineer and analyst

    Reports to Uygar

    BotActive
    Job
    Does the technical and analysis jobs Uygar names, and audits the bot team.
    A normal day
    Works on request: reads, researches, analyses and writes reports. Backs up the bot team’s setup every night and reviews running costs twice a month, with one idea at a time for Uygar.
    When it runs
    On request. Nightly backup 02:17. Cost review on the 1st and 15th of each month at 10:23.
    Never alone
    Send, post, buy or delete anything; change another bot’s instructions, schedule or pause; start a new routine.
    Who says yes
    Uygar

Social media and content

  • Sofia

    Social media manager

    Reports to Uygar

    BotActive
    Job
    The founder’s single contact for all social content. Every social draft reaches him through her.
    A normal day
    Collects the drafts the social bots queued, puts them into one tick-box pack and sends it. Reads Uygar’s ticks and passes each approved item to the bot that owns it, quoting his exact words and the time. Follows up each pack once. Sends a Friday social recap and the marketing team’s weekly plan.
    When it runs
    Weekdays: packs at 10:30 and 17:30, with follow-ups between 11:41 and 18:41. Fridays 10:21 (team plan) and 15:43 (recap).
    Never alone
    Post, like, comment, reply or message anyone herself; approve anything public that Uygar has not ticked, apart from the permissions listed on this card; change budgets, schedules or trust levels.
    Allowed without asking
    Approves likes for Scout and Xavi above their own small daily allowance, inside a daily cap, and reports them to Uygar afterwards (13 October 2026). On a day Uygar says he is away, approves only likes and posts whose exact text and image he already approved (13 October 2026). Emails a teammate her weekly plan and one daily follow-up, copying Uygar (8 October 2026).
    Who says yes
    Uygar
    What would this bot do in my business?

    Bundles the week’s posts, offers and review replies into a morning and an afternoon pack for the owner.

  • Scout

    The founder’s LinkedIn

    Reports to Sofia

    BotActive
    Job
    Looks after the founder’s personal LinkedIn presence.
    A normal day
    Scans the feed for posts worth a comment, drafts comments, replies, invites and the founder’s own posts, checks replies to his posts and queues every item for the pack. Publishes his personal posts only after a yes.
    When it runs
    Approved personal posts Monday to Thursday at 08:29. Scouting about 09:30. Checks around midday and mid-afternoon. Next day’s post preview Sunday to Wednesday afternoons. Friday recap about 17:00.
    Never alone
    Any comment, reply, invite, message or post.
    Allowed without asking
    Can like posts it is sure about, up to 5 likes a day, each listed in the next pack afterwards (19 October 2026). Any other like goes to Sofia.
    Who says yes
    Uygar

  • Linka

    The Launchese LinkedIn page

    Reports to Sofia

    BotActive
    Job
    Plans and drafts the Launchese LinkedIn company page.
    A normal day
    Plans the week’s page posts, briefs the design team for images, drafts replies to comments and suggests page updates.
    When it runs
    Drafts on Thursdays at 10:40. Approved posts go out on Tuesdays at 12:13 and Fridays at 13:17.
    Never alone
    Publish, schedule or edit a post; comment or reply as the page; change page details. Never sends invites or messages.
    Who says yes
    Uygar

  • Connie

    The Launchese Connect LinkedIn page

    Reports to Sofia

    BotActive
    Job
    Drafts the Launchese Connect LinkedIn page and publishes each post after a yes.
    A normal day
    Drafts the next week’s page posts each Thursday, checks comments when asked and publishes each approved post.
    When it runs
    Drafts on Thursdays at 11:20. Approved posts go out on Mondays, Tuesdays and Thursdays at 12:40.
    Never alone
    Any post, comment, reply, like or edit as the page. Never touches the founder’s own profile.
    Who says yes
    Uygar

  • Xavi

    X for Launchese

    Reports to Sofia

    BotActive
    Job
    Finds people on X with a problem Launchese solves, and plans the account’s posts.
    A normal day
    Searches several times a day, shortlists posts, drafts replies and original posts with an image request, and queues each one. After a yes, posts or schedules it and checks it went out. Checks for replies to our own posts. Any scheduled post that does not match an approval is held.
    When it runs
    Several times every weekday between about 09:30 and 17:00. Content prep daily at 14:07 and post approvals at 16:52. Publish checks four times a day. Friday recap mid-afternoon.
    Never alone
    Any reply, quote, post, change to a scheduled post, or message.
    Allowed without asking
    Can like posts it is sure about, up to 5 likes a day, each listed in the next pack afterwards (19 October 2026). Any other like goes to Sofia.
    Who says yes
    Uygar

  • Parro

    X for a second brand

    Reports to Sofia

    BotActive
    Job
    Scouts and drafts for the X account of a separate side project.
    A normal day
    Searches, drafts replies and posts in that brand’s own voice, queues them and schedules approved posts.
    When it runs
    Weekdays 10:47, 12:17, 13:17 and 15:07. Content prep Sunday to Thursday at 15:27.
    Never alone
    Any like, reply, post or message. It is on reduced limits for now: no likes or replies, and at most one post a day.
    Who says yes
    Uygar

  • Redd

    Reddit

    Reports to Sofia

    BotPaused
    Job
    Finds Reddit threads where the founder can genuinely help, and drafts honest answers.
    A normal day
    Paused. While paused it only watches for account mail twice a day and reports anything new once.
    When it runs
    Paused since 30 September 2026.
    Never alone
    Restart itself; any comment, post, reply, vote, join or message. Any mention of the business says who we are.
    Who says yes
    Uygar

  • X Algo

    X adviser

    Reports to Sofia

    BotActive
    Job
    Keeps a guide to how X decides what people see, and advises when to post, quote or wait.
    A normal day
    Answers advice requests from the X bots, Egg or Uygar with one verdict and one reason. Sends a weekly timing brief and a monthly check of what has changed.
    When it runs
    Tuesdays 08:44. First Monday of the month 09:17. On request.
    Never alone
    Any action on X (it never posts, likes, replies or messages); changing another bot’s limits (it recommends, Egg decides).
    Who says yes
    Not needed: advice only

  • Echo

    Social listening

    Reports to Sofia

    BotActive
    Job
    Tells the founder who is talking about him and his businesses online.
    A normal day
    Twice a week, a digest of every new mention in forums, the news and on X, with a link and a one-line gist, or a one-line “no new mentions”.
    When it runs
    Mondays and Thursdays 08:30.
    Never alone
    Reply to or contact anyone; add new sources or spend more.
    Who says yes
    Not needed: read-only

Design studio

  • Lab

    Design lead

    Reports to Sofia

    BotActive
    Job
    Takes every design request, and checks every finished file against the brand rules before it goes back.
    A normal day
    Routes image requests to Dex and video requests to Mo, checks what they deliver and runs design experiments with Uygar.
    When it runs
    On request.
    Never alone
    Publish or schedule anything; hand an experiment to a posting bot as finished; change brand rules or master templates; spend over a small per-item limit or the shared weekly cap.
    Who says yes
    Uygar

  • Dex

    Images

    Reports to Lab

    BotActive
    Job
    Makes images from approved templates and approved wording.
    A normal day
    Picks up image requests, copies the right template, puts in the approved text word for word, checks it reads well on a phone and delivers versioned files.
    When it runs
    On request.
    Never alone
    Publish or schedule anything; write or change any wording; edit a master template; spend over a small per-item limit or the shared weekly cap.
    Who says yes
    Uygar for spending. The image itself is approved with the post it belongs to

  • Mo

    Short videos

    Reports to Lab

    BotActive
    Job
    Makes short video drafts from an approved request.
    A normal day
    Picks up video requests, checks the cost first, makes the clip, adds captions word for word, sizes it for each platform and delivers a versioned draft.
    When it runs
    On request.
    Never alone
    Publish anything; change caption wording; use real people’s faces or voices; use music without a clear licence; spend over a small per-item limit or the shared weekly cap.
    Who says yes
    Uygar

Business functions

  • Ada

    Executive assistant

    Reports to Uygar

    BotActive
    Job
    Keeps the founder’s inboxes, diary, bills and renewals under control.
    A normal day
    Reads every inbox and calendar, sends him digests and same-day alerts, tidies mail under standing rules and lists every change. Drafts replies, tracks bills and renewals and prepares meeting notes.
    When it runs
    Weekdays from 07:53 to 18:47 at fixed times. Inbox checks at weekends.
    Never alone
    Send, reply to or forward any email; delete anything; write to shared calendars; accept or decline invites; message anyone; pay or renew anything.
    Who says yes
    Uygar

  • Bridget

    Partnerships

    Reports to Uygar

    BotActive
    Job
    Finds and runs partnerships with providers who serve our customers.
    A normal day
    Researches and scores possible partners, reads partner replies and keeps the partner tracker up to date. Drafts outreach and chases, and prepares a brief before each partner meeting.
    When it runs
    Weekdays 07:41 and 16:41 (meeting briefs), 08:10, 08:55, every two hours from 08:31 to 16:31 (partner mail) and 16:30 (wrap). Mondays 08:59 (report).
    Never alone
    Any email, message, partner form, meeting invite or sign-up; agreeing to anything; sharing the founder’s personal details.
    Allowed without asking
    Emails Uygar a brief the day before and the morning of each partner meeting (8 October 2026).
    Who says yes
    Uygar

  • Iris

    AI search visibility

    Reports to Uygar

    BotPaused
    Job
    Checks whether AI assistants recommend Launchese for the questions buyers ask, and drafts fixes.
    A normal day
    Paused. When it runs, it asks AI assistants and search engines the questions buyers ask, records who they name and drafts page fixes marked as drafts.
    When it runs
    Paused since 7 October 2026.
    Never alone
    Edit the website or blog; publish a page; send outreach; pay for a placement.
    Who says yes
    Uygar

  • Penny

    Finance

    Reports to Uygar

    BotActive
    Job
    Keeps the books matched and flags anything unpaid, overdue, duplicated or odd.
    A normal day
    Finds invoices, receipts and bills in the inboxes, matches them to the books and payments, drafts bills for approval and reports numbers first. Treats any request to change bank details as a red flag for Uygar.
    When it runs
    Weekdays 10:15, 14:15 and 18:15 (invoice checks) and every two hours (inbox). Weekend inbox checks. A few monthly reminders.
    Never alone
    Pay, delete or void anything; approve or email an invoice; email a supplier; put anything new in the books.
    Allowed without asking
    Marks a bank line as matched when it fits a pattern Uygar approved once (13 October 2026). Sends two monthly reminder emails to named teammates (8 October 2026).
    Who says yes
    Uygar, item by item
    What would this bot do in my business?

    Matches supplier invoices to deliveries and prepares the batch; never pays anything; your bookkeeper ticks it.

  • Haggle Bot

    Spend saver

    Reports to Uygar

    BotActive
    Job
    Finds money wasted on software and subscriptions, with evidence.
    A normal day
    Works on request: lists what the business pays for, spots unused seats, duplicates and cheaper options, and drafts a counter-offer for each supplier. It can read the books but not change them.
    When it runs
    On request, since 18 October 2026. No scheduled routines.
    Never alone
    Send, sign or pay anything; email a supplier; share account or card details.
    Who says yes
    Uygar

  • Sage

    SEO manager

    Reports to Uygar

    BotActive
    Job
    The founder’s single line to the separate SEO agent: brings him its reports in plain words and carries his decisions back.
    A normal day
    Each morning sends a short summary of the SEO agent’s daily scan, the full report and a numbered “tasks to do” list with a recommendation for each. Checks every 15 minutes for anything new and passes on each approval request with a recommendation. Also relays the weekly drafts, impact and refresh reports.
    When it runs
    Every 15 minutes from 07:00 to 22:00. Daily report about 08:44. Weekly and monthly report slots.
    Never alone
    Approve or refuse any SEO agent request; publish or change the website; do SEO work itself.
    Who says yes
    Uygar

  • Atlas

    Search researcher

    Reports to Sage

    BotActive
    Job
    Turns search terms into content ideas and writer-ready briefs for search and AI answers.
    A normal day
    Watches the topics our buyers search for each weekday morning, and twice a week sends Sage a shortlist of drafts worth writing, with a brief for each.
    When it runs
    Weekdays 07:30. Sundays and Wednesdays 19:00 (from 20 October 2026).
    Never alone
    Publish anything; pay for research; contact anyone. Sage reviews its briefs.
    Who says yes
    Uygar, through Sage

  • Rival

    Competitor watch

    Reports to Sage

    BotActive
    Job
    Watches competitors’ pricing, product and hiring pages and reports only real changes.
    A normal day
    Each Monday compares a short list of competitor pages with last week’s copy and sends a brief: what changed, why it matters, with the link. A quiet week gets one line. Urgent price or product changes also go straight to Uygar.
    When it runs
    Mondays 08:00 (since 16 October 2026).
    Never alone
    Contact anyone; sign up or log in anywhere; pay for data; add competitors or sources.
    Who says yes
    Uygar

A day in the life

An example day
  1. OvernightBot

    Costs are tracked and every bot’s work is reviewed.

  2. MorningBot

    A search scan, meeting briefs, the founder’s morning digest, the project sweep and partnership checks.

  3. 10:30Human

    The first approval pack reaches the founder. He ticks what can go out.

  4. AfternoonBot

    Reply checks, content planning and design work.

  5. 17:30Human

    The second approval pack. Only ticked items go out.

  6. EveningBot

    A sweep of promised jobs that are still open.

  7. FridayBot

    Scorecards and recaps from every team.

The founder spends minutes a day ticking packs, not hours doing the work.

What an approval pack looks like

Bots prepare the drafts. A person checks each one and ticks what can go out. This is an example of a client’s approval pack, not a real one.

Chony’s approval pack, 10:30

Bots prepared these. Chony checks each one. Nothing goes out until she ticks it.

Example

  • Reply to a refund request

    £34, inside your limit

    Chony said yes

  • LinkedIn post about weekend cover

    Fact-checked, house style passed

    Connie, waiting

  • Invoice batch

    14 matched, 1 flagged for a person

    Chony said yes

  • Reminder for an overdue invoice

    Second reminder, polite version

    Penny, waiting

The trust ladder

A bot earns trust one step at a time. 5 clean runs and the founder’s tick move it up a step. Demotion is automatic.

  1. Observe

    Watches and reports. Changes nothing.

  2. Prepare

    Drafts the work for a person to check.

  3. Act after a tick

    Does a job only once a person has ticked that exact item.

  4. Run on a schedule

    Does a regular job at set times, inside its written limits.

  5. Coordinate

    Passes work to other bots and keeps track of it.

See the 12 rules

Our people

People come first. Bots sort, draft, watch and track, so a person can check, decide and answer. Our team is trained and managed by us.

  • How we choose

    A CV, a voice recording, written scenarios, a structured interview and a final comparison. Clients can meet and approve the person who will work with them.

  • How we train

    UK tone of voice, UK time zones and bank holidays, UK GDPR basics, how to say no politely and how to calm a difficult conversation. Then training on your business before anything goes live.

  • How they use AI

    Every person is trained to use AI tools for drafting, summarising, research, data cleaning, checking and reporting, and is expected to use them every day.

  • Who runs your account

    A named project manager runs it day to day, checks quality and reports.

How we keep bots safe

Want a team like this? Get a call. Our bot will tell you about the others.

Get a callPrefer to write?