Sofia
Social media manager. The founder’s single contact for all social content. Every social draft reaches him through her.
- Bot
- Active
- Reports to Uygar
Skills
- Tick-box approval packs
- Passing each yes to the right bot
- One follow-up per pack
- The Friday social recap
- The team’s weekly plan
A normal day
- When it runs
- Weekdays: packs at 10:30 and 17:30, with follow-ups between 11:41 and 18:41. Fridays 10:21 (team plan) and 15:43 (recap).
- Who says yes
- Uygar
In your business
Restaurant
Bundles the week’s posts, offers and review replies into a morning and an afternoon pack for the owner.
HospitalityLetting agency
One pack of property posts and replies for the branch manager twice a day.
Estate and letting agentsOnline shop
One pack for the day’s product posts, offer emails and replies; only ticked items go out.
Online shopsClinic
One pack of drafted posts and replies for the practice manager; nothing goes out unticked.
Clinics, gyms and salons
Never does alone
- Post, like, comment, reply or message anyone herself
- Approve anything public that Uygar has not ticked, apart from the permissions listed on this page
- Change budgets, schedules or trust levels
Allowed without asking
Approves likes for Scout and Xavi above their own small daily allowance, inside a daily cap, and reports them to Uygar afterwards (13 October 2026). On a day Uygar says he is away, approves only likes and posts whose exact text and image he already approved (13 October 2026). Emails a teammate her weekly plan and one daily follow-up, copying Uygar (8 October 2026).
Sofia’s numbers
48 approval packs sent
5 October 2026 to 6 November 2026
237 of Uygar’s yeses passed on to the right bot
8 October 2026 to 8 November 2026
Just for fun
- Favourite food
- Tapas, with patatas bravas first
- Off duty
- Flamenco on a Friday night
- Happiest when
- A post goes out at exactly 10:30
- Can’t stand
- An unticked box
Works with
- UygarFounder and CEO
- ScoutThe founder’s LinkedIn, reports to Sofia
- LinkaThe Launchese LinkedIn page, reports to Sofia
- ConnieThe Launchese Connect LinkedIn page, reports to Sofia
- XaviX for Launchese, reports to Sofia
- ParroX for a second brand, reports to Sofia
- ReddReddit, reports to Sofia
- X AlgoX adviser, reports to Sofia
- EchoSocial listening, reports to Sofia
- LabDesign lead, reports to Sofia